Augmented Showroom: Projections Compliment Physical Products


[ By WebUrbanist in Architecture & Offices & Commercial. ]

projected furniture accessory showroom

Offering more than a traditional storefront space or conventional shopping website could individually, this hybrid showroom allows shoppers to experiment with different combinations of furnishings and fixtures both physically and virtually.

projected lamp example object

Created by London studio Bureau de Change for, the space is designed with a series of screens as backdrops for various sets of staged furniture and fixtures, allowing accessory items to be projected alongside for shoppers to compare and evaluate in relation to physically-present pieces.

projected living room accessories

“The projections provide a true, adaptable representation of the products, at the right scale, in the right place. Without them, the room sets feel unfinished, so for us they were the missing link to achieving a flexibility you can normally only achieve online,” say the designers.

projected showroom hybrid digital

Again bridging the physical and digital, various displays have sample swatches that can be taken by would-be buyers but others also have tablets that will let people peruse related items or rearrange potential settings.

projected interior shop space

Like a gallery or work of installation art, the idea was to create something interactive that also made maximum use of limited and very expense London commercial real estate, drawing people in, serving a function but also engaging them beyond their past or expected shopping experiences.

projected room showcase design

projected interior space setup

“This is such a bustling street, with so many stores vying for your attention, we wanted to produce something unexpected – an idea that would set it apart from the traditional format of lots of products in a display. The space was designed on a tight budget and timeframe but [the designers] brought a lot of ingenuity and flair and turned an old rundown bookstore into a crisp, spacious and inviting design for our customers”

Want More? Click for Great Related Content on WebUrbanist:

Virtual Interior Design: Augmented Reality IKEA 2014 Catalog

Imagine no more: now you can scan items right out of a physical catalog and watch them pop up in your own bedroom, kitchen, living or dining room at home, ... Click Here to Read More »»

Just Your Type: Kooky, Real & Physical Typography & Fonts

A lot can be said with the font that one chooses for a project. These amazing character sets are far from the usual plain black letters we're all so used to. Click Here to Read More »»

Rendering the Digital Physical: 10 Bitcoin Designs & Ideas

Bitcoin breaks its virtual boundaries, begging the question - from coins to wallets, how does the world's first widespread digital currency manifest in visual ... Click Here to Read More »»

Share on Facebook

[ By WebUrbanist in Architecture & Offices & Commercial. ]

[ WebUrbanist | Archives | Galleries | Privacy | TOS ]